At a time when teams are asked to deliver more output with less, we have Adobe Commerce tools that help organizations increase value and drive growth!

Personalized marketing experiences allow business owners to generate 1.5x more revenue per customer. Such a boost is likely to help them reach their organizational milestones much earlier. 

Interestingly, however, that’s not all! There are several other possibilities that Adobe Commerce adds to your business with its innovation. Let’s learn more about it in the following sections. 

7 New Adobe Possibilities that Innovate Sale & Performance

AI-optimized Live Search results

Adobe Commerce created Live Search two years ago to give intelligent faceting, lightning-fast search results, and search merchandising features without investing in a costly third-party product. The most recent update enhances the usage of Adobe Sensei in Live Search, delivering tailored results that improve relevance and conversion rates.

Customers may enhance search results for specific searches by choosing from a list of five AI algorithms, including “Recommended for You,” “Trending,” and “Most Purchased.” Each algorithm’s influence may be seen in a test window before it goes live. Once a rule is defined, Adobe Sensei dynamically modifies search results based on textual relevancy and the chosen algorithm, resulting in a highly customized product discovery experience. 

2. Faster Live Search Setup and Performance

Getting started with Live Search is now easier than ever, owing to a new storefront widget that allows clients to rapidly create and deploy an entire search interface and product listing page. 

Search result pages generated by the Live Search widget load five times quicker since all queries are directed directly to Adobe’s search server for processing. The widget also helps overall speed by reducing the site’s search traffic strain. For further information, see the Live Search widget documentation.

3. Advanced Segmentation and Targeting

For those who want to provide real-time, individualized experiences, Audience Activation, a new plugin that combines Adobe Commerce with Adobe Real-Time Customer Data Platform, is revolutionizing the industry. Customers may now target promotions (cart pricing rules) and content (dynamic blocks) in Adobe Commerce using audiences made in Real-Time CDP. For instance, a retailer can draw attention to a 20% off sale on high-margin accessories for clients likely to buy reduced accessories. 

More complex personalization techniques that use information from the commerce site and other sources, including ERP and CRM systems, as well as AI-powered segmentation technologies exclusive to Real-Time CDP, are made possible by this deep connectivity. For real-time customization, segment membership is updated in milliseconds. Audiences may be enabled across Adobe Experience Cloud applications for consistent, customized experiences at every encounter by centralizing segment creation and maintenance in Real-Time CDP. Examine the Audience Activation documentation to find out more.

4. High-intent Commerce Data Sharing

Commerce interactions are an extremely valuable source of first-party data that can be utilized to tailor experiences throughout the consumer journey. Last year, the Adobe Experience Platform connection for Adobe Commerce (formerly known as Data Connection) enabled the easy sharing of high-intent commerce data with other Adobe Commerce partners and third-party apps.

The most recent update allows clients to exchange back-office order status information, such as orders that have been canceled, placed, refunded, or dispatched. This extends beyond standard retail behavior monitoring to drive new journeys and business insights. For example, a canceled purchase owing to a supply chain issue may result in a client message with a substitute offer and special price. The same information may be utilized to assess the impact of cancellations on customer lifetime value. 

Data Connection also provides information to B2B clients when they construct requisition lists and add or delete goods from them. Documentation is available to help you investigate Adobe Commerce’s data-sharing features.

5. Payment Services for the UK and France

Offering a variety of payment alternatives is another significant approach to optimizing the buying experience for optimal outcomes. Payment Services is a fully integrated payments solution developed and maintained by Adobe that allows clients to securely handle payment and order data directly from the administrative dashboard. 

Payment Services is now available in the United Kingdom and France, offering consumers a variety of payment choices, simple onboarding, and comprehensive reporting across various markets. For further details, please refer to our documentation on Payment Services.

6. Enhanced Scale and Performance

A new version of Adobe Commerce, 2.4.6, is now available, improving scale and performance. It incorporates the most recent enabling technologies (PHP 8.2), security and quality enhancements, and new GraphQL APIs that allow seamless B2B purchase orders. Customers may handle many catalogs and consumer groups without negatively impacting admin or site performance. 

Certain GraphQL APIs have also been enhanced to provide quicker, headless experiences. Customers may import 100,000 product records per minute, which speeds up catalog updates. As part of the August core application update, the number of orders and page views processed per hour tripled. Check out the release notes to learn more about Adobe Commerce 2.4.6 and how it uses our freshly enhanced three-year support policy.

7. New Catalog Service Capabilities

Enhancements to Adobe Commerce’s Catalog Service bring new performance-boosting features. It now obtains category data and individual product details, reducing the time necessary to display category menus and trees on each page. Merchants can also specify that various tiers of the category tree display only relevant info to shoppers.

Conclusion

These seven new capabilities provide the customization, scalability, and performance required to achieve superior digital commerce results. Don’t let the possibilities pass you by; experience change with professional Adobe Commerce development services today! 

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